HealthPlus Breaks into China's Wellness Market

Introduction

HealthPlus, a North American supplier of health supplements, collaborated with SPG Consulting to navigate the complex health product market in China.

Navigating Health Regulations

SPG’s expertise was instrumental in ensuring compliance with China’s stringent health product regulations, laying a robust groundwork for market entry.

Consumer Education and Engagement Strategies

SPG advised on targeted consumer education campaigns that addressed local health concerns, effectively engaging potential customers and building brand trust.

Outcome and Future Plans

HealthPlus has successfully launched multiple product lines in China, seeing significant uptake due to well-strategized consumer education efforts. The company plans to expand its product range with SPG’s ongoing support.